Zara withdraws campaign after critics call her insensitive to war between Israel and Hamas

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Zara, the fast fashion retailer, said on Tuesday it had pulled an advertising campaign, after critics said the images were reminiscent of scenes from the War between Israel and Hamas and called him insensitive.

The campaign, which was called “The Jacket,” featured model Kristen McMenamy and was photographed by Tim Walker. In one of the images, Ms. McMenamy holds what appears to be a mannequin wrapped in white cloth. In another image, what appears to be a white powder is scattered on the ground.

“Unfortunately, some customers were offended by these images,” fast fashion brand said in a company statement posted Tuesday on Instagram, and added that people “saw in them something far from what was intended when they were created.” The company said it “regrets that misunderstanding.”

The company also noted in the statement that the campaign was conceived in July and photographed in September, before Hamas' attack on Israel on October 7. The campaign, which featured images of unfinished sculptures in an art studio, was developed with “the sole purpose of showcasing handmade garments in an artistic context,” the company said.

Photos posted to the company's Instagram page have since been deleted, but the lot can still be seen on The cut and Design Scene website.

Some customers called for a boycott of the brand because of the images. Users compared campaign photos with recent shots taken by war photographersin which Palestinians carry their dead loved ones in white body bags that are sometimes stained red with blood.

Inas Abu Maamar, 36, hugs the body of her five-year-old niece Saly, who was killed in an Israeli strike, at the Nasser hospital in Khan Younis, southern Gaza, in October. Credit…Mohamed Salem/Reuters

In a particularly moving photograph, taken by Mohammed Salem for ReutersA Palestinian woman named Inas Abu Maamar, 36, holds the body of her five-year-old niece, Saly, who was killed in an Israeli attack.

Critics of the campaign felt that, although it was developed before the start of the war between Israel and Hamas, the decision to go ahead and publish it in December was insensitive to the conflict.

“You're not current enough to work in marketing,” says one critic. posted on social media. “You approved it out of ignorance.”

Protesters gathered outside a Zara store in Tunis on Monday, according to Reuters, and they chanted while waving the Palestinian flag. One of the store's windows was splattered with red paint.

In another video, a small group of protesters entered what appeared to be a Zara store in Germany with duct tape over their mouths, waving war images and wearing props that appeared to simulate dead children in white body bags.

Some Instagram users added pro-Palestinian messages as comments on Zara's Instagram statement and her other recent posts.



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